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An Email Marketing Guide for Consulting Firms Cincinnati

Planning to start your business and want to grow it but don’t know how?

Lucky for you, email marketing is a great means of doing this. Like Consulting firms Cincinnati, email marketing is utilized by most businesses.

All because it’s an ideal way to build relationships and customer loyalty. Email marketing isn’t easy though, through the years people have come across spam all the time.

Email platforms have done their best to reduce spam. With this, your email will be having trouble reaching the customer’s inbox.

And instead, they’ll be making it to the dreaded spam folder!

Well, we wouldn’t want that. So Consulting firms Cincinnati has provided a guide on how to level up our email marketing skills.

 

Doing Email Marketing Like Consulting Firms Cincinnati

If you’re having trouble growing your business, then it’s about time to do some email marketing.

Like how Consulting firms Cincinnati does it, your emails will be reaching inboxes in no time.

You have to make sure it doesn’t end up in the spam folder and you need to take into account open rates. Don’t worry, we’ll both discuss these two further below.

But first, let’s start off with what email marketing is.

 

What is Email Marketing?

Email marketing is the act of sending emails to promote your products. It’s to market your product and services.

May they be offers, exclusive discounts, or informative content.

Email marketing has long been used to develop relationships and connections with customers. After all, email platforms are one of the best means of customer reach.

It’s used by many business owners. Not surprising, right?

All because of the rise of the modern world and the convenience it brings.

Now that you have further knowledge of email marketing, here are some tips Consulting firms Cincinnati wants you to remember.

 

Identify Yourself

Have you ever gotten a present from someone? Was your first instinct to look at the sender info?

Email marketing is similar, users first take a look at who sent it. They need to know who’s it from.

Relevant to meeting people in person, you have to make an impression. After all, first impressions last.

Give them an idea of who you are and if possible, through one or two emails. Doing so, they’ll know at a glance that your email is from you.

But that doesn’t end there. Customers need to know why you’re contacting them.

You have to show them the purpose of the email, or else, they’ll be at a loss. They’ll even regard it as spam if you don’t introduce yourself.

 

Use Imagery for Visual Appeal

There are a lot of ways to give visual appeal to a boring email. One is that you can make use of templates.

These give your email a good look and it makes your email pleasant to view. But keep in mind to use images with small sizes, or else you might get blocked.

Imagine sending a high-definition poster, that’s pretty heavy on the megabytes.

Also, make sure to add alternative text for in case the image doesn’t load. There’s no assurance that images will be delivered on time, so it’s best to have a backup.

Another point to remember is that less is more. An example is to not use too much imagery in emails, it’ll be hard to read.

After all,  what’s important is that they get to easily read your content.

 

Consider the Subject

The subject is also an important factor to consider. Use a compelling, short declarative subject to ensure that the reader opens your email and reads through.

A piece of advice is to aim for less than 15 characters. Not too wordy.

A good subject should invoke curiosity. Making the reader want to open the email and read.

You also need to know about open rates. These pertain to how many customer open emails you send them, and to increase these, be relevant to the content.

Don’t use deceptive or misleading email titles, or else customers will get frustrated and possibly unsubscribe.

Also, don’t use generic subjects most people get. They won’t pay attention to your email since it doesn’t interest them.

A key tip here is to worry about open rates first before you worry about them reading the contents.

 

Build Relationships and Trust

In order to build a community of loyal customers, you need to build trust and relationships. By personalizing your emails, customers will feel special.

Personalization makes a difference in connecting with prospective clients. They’ll think that the email was exclusively for them.

Send regular emails that provide value to them. Emails that they may deem useful, and informative.

As a business owner, you should show customers that you care. Show it by responding to questions, failure to do so will make them think that you’re all about sales.

Once a relationship has been built, send emails on a specific frequency and time. Stick to a schedule.

Users will recognize your pattern and know when your emails will arrive. They’ll be expecting and you can count on it!

Still at a loss?

A guide that can help you is to follow the 80/20 rule. That means you should send content 80% of your time and offers 20%, this is a good rule Consulting firms Cincinnati sticks by.

 

Segmenting Your List

Some business owners already have a list already compiled. If you grew or built an organic email list, it’s wise to segment them.

A list of customers means that there are a diverse group of people clustered all together. Each customer has a particular set of interests.

It would be neat if you can send specific emails to specific groups.

So, create and categorize lists based on what topics those people want. Be sure to group them accordingly.

A technique Consulting firms Cincinnati utilizes is to send to your main list a subscription offer, mostly, on a particular topic. There’ll be customers who reply or subscribe, and customers who’ll ignore them.

Those who subscribed are obviously interested in that topic. It gives you an idea of what their interests are.

After segmenting lists, you can then bombard customers in each list with specific emails. This makes promotions easier.

Just sending emails, in general, won’t do. If you send too many emails to uninterested customers they‘ll get tired of you.

 

Provide a Call-To-Action

When acquiring interested customers, they’ll need to know where to go. Do so by providing a Call-To-Action or CTA button.

This button should lead customers to where you specifically want them to be. Of course, relevant to the email content.

You can’t offer a deal on shoes and have the CTA lead them to your hats section.

Placement is important too. Remember that the CTA should be prominently displayed and not in any corner of the email.

With the convenience of the modern world these days, everyone expects ease. Users are expecting things to be shoved in front of their faces.

Adding a prominent Call-to-Action is a great example Consulting firms Cincinnati does.

Another tip is to stick to one type of all emails. This avoids confusion and will be easy for customers to navigate.

You can make use of a hyperlink talking about the offer or a hyperlinked “CLICK HERE”. Choosing the type of CTA to add is your choice.

 

Final Thoughts on Email Marketing by Consulting Firms Cincinnati

Email marketing is without a doubt, a powerful tool to grow your business. Consulting firms Cincinnati use it all the time.

You get to develop a relationship with your readers, turning new customers into loyal, paying customers.

Email marketing is an effective way to reach out to your customers, wherever their locations are.

Email marketing is an extremely important part of growing our business in the modern world. With the knowledge of using it correctly, your emails will be reaching your leads in no time.

Keep in mind the tips provided in Consulting firms Cincinnati guide to email marketing. Soon you’ll be one of the big guys.

If you feel like you need more help about email marketing, check out IM Consultation Services.

 

Sources: https://www.mikemarko.com/6-email-marketing-tips/

 

About us

Consulting Firms Cincinnati is one of the world’s leading consulting firms. We work with business owners to help them create growth strategies, and help convert those strategies into actions and deliver the sustainable success they desire. We’re passionate about achieving better results for our clients.

We advise global leaders on their most critical growth strategies and opportunities: strategy, digital marketing, digital transformation and strategy, advanced analytics, and branding.

Powered by Knowledge
Our work is founded on, not just a rigorous knowledge of internet marketing strategies and techniques, but also on how to combined the latest marketing strategies with business growth solutions.

We study markets, trends, and emerging best practices and techniques, and customize the solution to match the needs of our clients.

We partner with our clients, and together we create a custom solution that gets growth results. Each strategy is completely unique to the business needs and goals of our clients. We then work with our clients to put recommendations into practice and work directly with them over the long-term.

Services

Are you looking for more local customers for your business?

Building your own business requires a lot of work. One of the most challenging aspects of a business is getting new eyes on what you have to offer.

There are so many different ways to get “traffic” but how do you know how to get the best ROI? Or even what works best for your target audience?

And once you get that traffic.. then what? How do you convert traffic into new revenue-generating business?

That’s where we can help!

Let us help you build your business by helping you get more local, paying customers. I have a team of branding consultants and online marketers that would be more than happy to help you grow your business using the power of the internet.

Work with us

Online Marketing Consulting
Let us help you build your business by getting targeted leads and converting them into paying customers. I have a team of branding consultants and online marketers that would be more than happy to help you grown your business using the power of the internet.

We start with a 30-60 minute free consultation where we together explore the different options on how to promote your business online… effectively. It’s actually a strategy session where you’ll walk away with actionable steps you can take to grow your business. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

Mentorship Program
Some of our clients would do the work themselves. In that case, we’re more than happy to work side-by-side with you. We can help you implement the latest online marketing techniques so that YOU can take your business to the next level.

Instead of us doing the work for you, we’ll show you how to do it all: we keep no secrets!

If you already have an online marketing expertise, we also offer training on how you can be a mentor or consultant so that you can attract the perfect client.

About us

Consulting Firms Cincinnati is one of the world’s leading consulting firms. We work with business owners to help them create growth strategies, and help convert those strategies into actions and deliver the sustainable success they desire. We’re passionate about achieving better results for our clients. We advise global leaders on their most critical growth strategies and opportunities: strategy, digital marketing, digital transformation and strategy, advanced analytics, and branding. Powered by Knowledge Our work is founded on, not just a rigorous knowledge of internet marketing strategies and techniques, but also on how to combined the latest marketing strategies with business growth solutions. We study markets, trends, and emerging best practices and techniques, and customize the solution to match the needs of our clients. We partner with our clients, and together we create a custom solution that gets growth results. Each strategy is completely unique to the business needs and goals of our clients. We then work with our clients to put recommendations into practice and work directly with them over the long-term.

SEO

SEO Professionals SEO is a fundamental of our Pervasive Presence™ engine. We do SEO and Internet Marketing for small and large businesses, and we have helped many small businesses grow and succeed in the online World. We specialize in Local SEO to help you get more local customers to your website How Does It Work? […]

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Social Media Marketing Services For Your Business Don’t let lack of time or knowledge hold you back from social media marketing. Consulting Firms Cincinnati offers a lot of services for our clients… and among those services is social media management and strategy. As an experienced social media digital marketing agency with a track record of […]

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Custom Business Website Design Have Your Website Custom Designed For Your Business Your Website Is More Than A Virtual Business Card – It Should Be A Sales Machine Conssulting Firms Cincinnati can do more than “build websites”… a website should be a powerful marketing tool if designed correctly. While almost anyone can build a website, […]

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Services

<h1 style="color:white;">Are you looking for more local customers for your business?</h1><br><br><br> Building your own business requires a lot of work. One of the most challenging aspects of a business is getting new eyes on what you have to offer. There are so many different ways to get “traffic” but how do you know how to get the best ROI? Or even what works best for your target audience? And once you get that traffic.. then what? How do you convert traffic into new revenue-generating business? That’s where we can help! Let us help you build your business by helping you get more local, paying customers. I have a team of branding consultants and online marketers that would be more than happy to help you grow your business using the power of the internet.<br><br><br>

2010

SEO

SEO Professionals
SEO is a fundamental of our Pervasive Presence™ engine. We do SEO and Internet Marketing for small and large businesses, and we have helped many small businesses grow and succeed in the online World.

We specialize in Local SEO to help you get more local customers to your website

How Does It Work?
1. Select the SEO package that is closer to your budget and fill in your contact details.

2. We will review your website and start work on your project right away.

3. We’ll give you your, where it will be the case, keywords research, onpage meta and structure recommendations.

4. After all Onpage SEO is done, we’ll start the Offpage SEO Process.Since every SEO campaign is different we came up with 4 basic packages. Each SEO Package will be tailored to your needs after we analyse your requirements in detail and agree about the objectives of your SEO campaign.

2012

SOCIAL MEDIA

Social Media Marketing Services For Your Business
Don’t let lack of time or knowledge hold you back from social media marketing.
Consulting Firms Cincinnati offers a lot of services for our clients… and among those services is social media management and strategy.

As an experienced social media digital marketing agency with a track record of success, we take the guess work out of online marketing.

Working With Us
We begin our process by conducting an expert review to pinpoint exactly what’s working for a business, along with all the areas that are falling short. This often begins with really understanding your target audience and their pain points.

By eliminating uncertainty and gaining these insights, we can then move to helping you develop a far more effective web strategy.

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Whether your goal is to generate more leads, increase sales, or literally dominate your marketplace, we’ll use our expertise to create an online strategy that actually drives noticeable results in your business.

We listen to you… and make sure the plan we create custom to achieve your business goals.

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WEBSITE DESIGN

Custom Business Website Design
Have Your Website
Custom Designed For Your Business
Your Website Is More Than A Virtual Business Card – It Should Be A Sales Machine
Conssulting Firms Cincinnati can do more than “build websites”… a website should be a powerful marketing tool if designed correctly. While almost anyone can build a website, not everyone can design a website to be a virtual sales machine that will help you generate more business, and increase your revenue.

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Marketing Funnels that Take Customers Through a Journey
The power of email marketing has never been stronger. But it takes more than just average marketing to get results.

You need a digital marketing sales funnel.

And we can help you make that digital marketing sales funnel.. A sales funnel that gets results.

What Is A Marketing Funnel
I get the question quite often, “what is a marketing funnel”. The generic answer is that a marketing funnel is a marketing system.

A more detailed answer is a process where you convert traffic into leads, then leads into customers, and then often the marketing funnel converts customers into repeat buyers.

Digital marketing sales funnel have been around much longer than web marketing. But with the introduction of websites and email it has made marketing funnels easier to build.

Blog

Work with us

Online Marketing Consulting Let us help you build your business by getting targeted leads and converting them into paying customers. I have a team of branding consultants and online marketers that would be more than happy to help you grown your business using the power of the internet. We start with a 30-60 minute free consultation where we together explore the different options on how to promote your business online… effectively. It’s actually a strategy session where you’ll walk away with actionable steps you can take to grow your business. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results! Mentorship Program Some of our clients would do the work themselves. In that case, we’re more than happy to work side-by-side with you. We can help you implement the latest online marketing techniques so that YOU can take your business to the next level. Instead of us doing the work for you, we’ll show you how to do it all: we keep no secrets! If you already have an online marketing expertise, we also offer training on how you can be a mentor or consultant so that you can attract the perfect client.